Perks of giving up careful career planning
Nina Kowalewska-Motlik launched and managed Harlequin Books in Poland in the early 90s. This turned out to be such a successful venture that the Harvard Business School published a case study about the company. After publishing Harlequin novels, Nina managed the Young & Rubicam Poland ad agency. Since 2001, she has been running the marketing firm New Communications, which represents such media as the Financial Times, the Gruener + Jahr Group, CNN and The Economist.
W Insight sat down with Nina, as she explained why not planning too much is the way to go. She also talked about Harlequin. Well, mainly about Harlequin.